We would like to thank our supporters who share our vision of working with the nation to take the 5 S.T.E.P.S. to Mind Your Back. The campaign is supported by a number of industry experts including:


“Back pain is such a common problem, that I rarely do a surgery without seeing someone suffering with it and it can have a huge impact on both work and social lives. Most of us don't give our backs a lot of thought until they start to go wrong, but I believe it is time we all consciously take steps to look after our backs; I therefore recommend self-management routines that are quick and easy to do – like the Mind Your Back programme to help manage and prevent back pain.”

Dawn Harper, Doctor 

Screen Shot 2017-11-01 at 17.35.50.png

“I am a trained physiotherapist and I've taught yoga professionally for seven years. In that time I have worked with many people who suffer from back pain and what always struck me about their conditions was how easily preventable they were.

I'm extremely excited to be part of Mentholatum's Mind Your Back campaign, and it's great to see that someone is finally educating the world about how simple preventative and rehab strategies are.”

Celest Pereira, Physiotherapist &
Yoga Instructor

“This autumn, in line with National Self Care week, we invited Mentholatum to talk about its ‘Mind Your Back Campaign’ to give our teams the confidence and techniques to manage and prevent back pain. The Mind Your Back 5 S.T.E.P.S. programme is easy to follow and can be adopted by anyone, even by those with a busy schedule. We hope that these 5 simple steps will help free our colleagues of back pain and keep them feeling good.”

Jon Hirst, General Manager at DHL/Nisa, Stoke on Trent


Screen Shot 2018-11-09 at 15.54.09.png

“So many of us, my clients included, spend the majority of our days sat at our desks and evenings slouched in sofas which can lead to problems with back pain -

I think Mentholatum’s Mind Your Back campaign and the five S.T.E.P.S. programme is a great way to draw attention to this issue and introduce back care into peoples daily routines.”

Bit Beefy, PT + Track Mafia Founder 


"Our mission at Physique is to help people stay active. Even in the colder months when back pain seems to hit sufferers the most, it’s important to try to keep mobile to maintain strength. The Mind Your Back programme is a great way to show how simple routines can help you to improve mobility, increase strength and ease pain. We’re right behind Mentholatum and their campaign to help you stay active."

Adam Bond, Marketing Manager 

Screen Shot 2018-11-09 at 15.44.12.png

I’ve been a PT for over 11 years and have worked with so many people who suffer from back pain. Our modern lifestyles (too much sitting) isn’t conducive to keeping our backs strong and healthy. It’s not until it’s too late and we are in pain or injured that we decide to do something about it. Prevention is way better than cure and that's why I wholeheartedly support Mentholatum's Mind Your Back campaign and recommend the 5 S.T.E.P.S. to all my clients.

Holly Active, PT & Author 

Screen Shot 2017-11-01 at 17.21.52.png

“As a passionate Chartered Physiotherapist with 30 years in clinical practice and 20 years in the media, I have spent a large part of my life talking about the management of back pain and sports injuries.

I was very keen to work with Mentholatum’s Mind Your Back campaign to help people understand how easy it is to prevent back pain in the first place and in the event of an injury, how to help optimise the healing process.”

Sammy Margo, Physiotherapist 

Screen Shot 2017-11-13 at 15.23.44.png

As a mum of 2 young kids (1 and 4 year olds) and having history of back pain, I knew the Mind Your Back campaign was something I really wanted to support. Looking after your back as a parent is so super important, you are constantly carrying and lifting, if mum or/ and dad are out of action then the whole family suffers! I really want people to know how easy it is to take a few minutes each day to do some simple stretches and strengthening exercise that can help. Having a healthy back means I can be a more physical and a happier, hands on parent. Exercise is really key to my mental health and wellness as well. I love using the heat pads on my back if I have any aches or lower back pain, especially if I have to be on the move and have become more conscious of looking after my body and taking time for myself each day.

Emma Paton, Family Lifestyle Blogger 

Screen Shot 2017-11-13 at 15.17.27.png

I have suffered from back problems in the last 5 years caused by a slipped disc and after being told that rest was the best thing for it , it got worse. For me rest was the complete opposite to what I needed and  keeping it mobile and well stretched saw big improvements very quickly. The Mind Your Back campaign will help people mobilise their back with stretch like I did to get me back at work on the farm and training hard for triathlon. The Mind Your Back Campaign is great for me as both the job and sport that I do can end up doing very repetitive movements, so Stretching, Therapy, Exercise, Posture and Strengthening are all things I need to think about and do regularly.

Adam Magde, Triathlete + Farmer


If you would like to support the campaign, fill out the form below and one of the team will get back to you.

Name *