Mentholatum is a global health and wellness company with a reputation for quality and value based in the UK.

Innovation and research is at the heart of what we do, and as specialists in muscle and joint care we deliver products and campaigns driven by scientific evidence and real consumer needs.

Increasing numbers of people in the UK have Musculoskeletal (MSK) conditions with 4 out of 5 adults experiencing back pain at some point throughout their lives. This has an impact in the workplace, too, with millions of days lost due to back pain each year.

Our vision is to help the nation manage and prevent their back pain,
so we’ve teamed up with industry specialists to deliver a 5-step programme
to help you …. Mind Your Back