OUR SUPPORTERS
We would like to thank our supporters who share our vision of working with the nation to take the 5 S.T.E.P.S. to Mind Your Back. The campaign is supported by a number of industry experts including:
“I am a trained physiotherapist and I've taught yoga professionally for seven years. In that time I have worked with many people who suffer from back pain and what always struck me about their conditions was how easily preventable they were.
I'm extremely excited to be part of Mentholatum's Mind Your Back campaign, and it's great to see that someone is finally educating the world about how simple preventative and rehab strategies are.”
Celest Pereira, Physiotherapist &
Yoga Instructor ▶
“This autumn, in line with National Self Care week, we invited Mentholatum to talk about its ‘Mind Your Back Campaign’ to give our teams the confidence and techniques to manage and prevent back pain. The Mind Your Back 5 S.T.E.P.S. programme is easy to follow and can be adopted by anyone, even by those with a busy schedule. We hope that these 5 simple steps will help free our colleagues of back pain and keep them feeling good.”
Jon Hirst, General Manager at DHL/Nisa, Stoke on Trent
"Our mission at Physique is to help people stay active. Even in the colder months when back pain seems to hit sufferers the most, it’s important to try to keep mobile to maintain strength. The Mind Your Back programme is a great way to show how simple routines can help you to improve mobility, increase strength and ease pain. We’re right behind Mentholatum and their campaign to help you stay active."
“So many of us, my clients included, spend the majority of our days sat at our desks and evenings slouched in sofas which can lead to problems with back pain -
I think Mentholatum’s Mind Your Back campaign and the five S.T.E.P.S. programme is a great way to draw attention to this issue and introduce back care into peoples daily routines.”
As a hypermobile yogi, for many years I relied on being “flexible” to achieve impressive postures in my practice - until I injured my back. I didn’t know then how much the lower back suffers as it compensates for stiff thoracic mobility, weak core, shortened hip flexors and more. As someone who has struggled with back pain for many years, I am thrilled to be a part of Mentholatum’s Mind Your Back Campaign, in the hopes of helping to educate others on the importance of back care and awareness.
Mariel Witmond-Bateman, Yoga Teacher + Coach ▶
As someone who has been teaching yoga for over 15 years, I am all about longevity - how we can be healthy and mobile for longer. I am grateful to be part of Mentholatum’s Mind Your Back Campaign, as our back is an integral part of our ability to remain comfortably mobile as we age.
Tanya Witmond, Yoga Teacher + PT ▶
Music and exercise are huge parts of my life, but back pain has taken the rhythm out of both in the past. I think Mentholatum’s Mind Your Back campaign and the five S.T.E.P.S. programme is a great way to draw attention to this issue and introduce back care into people's daily routines - to give people back their rhythm.
Melody Kane, Fitness Coach + DJ ▶
As a Pre & Post Natal PT, I have worked with so many women who complain of back pain during and after pregnancy. Our bodies are put through a lot during this time, and so understanding how to help prevent pain and injury is crucial to a healthy and mobile body.
This is why I love the 5 simple steps of Mentholatum's Mind Your Back campaign: effective and easy to follow movements that will encourage mobility in the spine and strengthen your back and core.
I recommend doing these 5 simple steps daily, to all of my clients!
Emily Williams, Pre & Post Natal PT ▶
I’ve been a PT for over 11 years and have worked with so many people who suffer from back pain. Our modern lifestyles (too much sitting) isn’t conducive to keeping our backs strong and healthy. It’s not until it’s too late and we are in pain or injured that we decide to do something about it. Prevention is way better than cure and that's why I wholeheartedly support Mentholatum's Mind Your Back campaign and recommend the 5 S.T.E.P.S. to all my clients.
“As a passionate Chartered Physiotherapist with 30 years in clinical practice and 20 years in the media, I have spent a large part of my life talking about the management of back pain and sports injuries.
I was very keen to work with Mentholatum’s Mind Your Back campaign to help people understand how easy it is to prevent back pain in the first place and in the event of an injury, how to help optimise the healing process.”
Sammy Margo, Physiotherapist ▶
As a mum of 2 young kids (1 and 4 year olds) and having history of back pain, I knew the Mind Your Back campaign was something I really wanted to support. Looking after your back as a parent is so super important, you are constantly carrying and lifting, if mum or/ and dad are out of action then the whole family suffers! I really want people to know how easy it is to take a few minutes each day to do some simple stretches and strengthening exercise that can help. Having a healthy back means I can be a more physical and a happier, hands on parent. Exercise is really key to my mental health and wellness as well. I love using the heat pads on my back if I have any aches or lower back pain, especially if I have to be on the move and have become more conscious of looking after my body and taking time for myself each day.
Emma Paton, Family Lifestyle Blogger ▶
I have suffered from back problems in the last 5 years caused by a slipped disc and after being told that rest was the best thing for it , it got worse. For me rest was the complete opposite to what I needed and keeping it mobile and well stretched saw big improvements very quickly. The Mind Your Back campaign will help people mobilise their back with stretch like I did to get me back at work on the farm and training hard for triathlon. The Mind Your Back Campaign is great for me as both the job and sport that I do can end up doing very repetitive movements, so Stretching, Therapy, Exercise, Posture and Strengthening are all things I need to think about and do regularly.
Adam Magde, Triathlete + Farmer ▶
As a personal trainer working with midlife women, I specialise in the peri to post menopause years and healthy ageing. Many of my clients start to develop injuries and joint problems as they get older, alongside back pain. Much of this can be attributed to modern sedentary lifestyles, and a lack of physical activity. So I am delighted to support Mentholatum’s Mind Your Back campaign, which educates, informs and empowers people to promote better back health.
Jacqueline Hooton, Personal trainer▶
Dr Shahzadi Harper, MBBS MRCGP, is a qualified medical doctor from University College London, UCL with a 360-degree holistic approach to women's health, lifestyle and wellbeing. She is the founder of The Harper Clinic on Harley Street in the heart of London.
The clinic is Care Quality Commission (CQC) registered and is a leading light in the world of perimenopause and menopause and prides itself in pioneering a modern day approach towards menopause by combining a holistic and medical perspective to perimenopause and menopause care.
The clinic specialises in looking after women of all ages, focusing on perimenopause, menopause, polycystic ovary syndrome (PCOS), premenstrual syndrome (PMS) and women's wellbeing. This includes addressing psychological wellbeing, anxiety management, skin and hair changes, ageing, heart and brain health, vaginal health and nutrition and weight.
She is on a mission to empower women of all backgrounds and ethnicities so they may regain control, confidence and direction in their lives.
Taking a holistic approach to women’s wellbeing and menopause. Our age should not define us!
@drshahzadiharper @theharperclinic
Become a SUPPORTER
If you would like to support the campaign, fill out the form below and one of the team will get back to you.